Canada
Influencers have more reach on 5 major platforms than news media, politicians: report
Nov. 13, 2025
OTTAWA — More than two-thirds of younger Canadians engage with political content from influencers — and influencers have significantly more reach on five major social media platforms than news media outlets or politicians, a new study indicates. A significant portion of the political content Canadians see on the major platforms “comes directly from influencers,” says […]
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