Alberta Premier Jason Kenney inflicted a serious injury on himself and his party on New Year's Day thanks to a brutal lack of empathy.
It will be the cold calculus of Covid case numbers and death toll which will determine whether the injury is fatal to his political career and the fortunes of the United Conservative Party.
How Kenney's initial strategy to deal with politicians and aides holidaying outside the country could have seemed reasonable even on paper is a mystery.
He gave the six MLAs (including a cabinet minister) and three aides (including his chief of staff) passes on the basis that what they did wasn't strictly speaking illegal. He argued he hadn't been absolutely clear that the imperative on government website "to avoid non-essential travel" also applied to them. And he suggested jetting off to the beach actually helps Calgary-based airline Westjet.
He also claimed to not know all these colleagues were headed off shore an assertion shot down by any number of current and former politicians who know how vacation leave works in most governments.
Albertans of all political stripes tuned up the premier and his minions pretty quickly on how wanting the response was from Kenney and his colleagues. Municipal Affairs Minister Tracey Allard, in her "apology" statement, pointed out that holidaying in Hawaii was a 17-year tradition for her family.
Opposition politicians hardly had to weigh in to point out how tone-deaf and entitled the UCP sounds.
The most telling response was the outrage expressed by a mother in Airdrie. Her terminally ill son's Make a Wish trip to Hawaii has been cancelled thanks to Covid. There are plenty of Albertans weighing in on phone-in shows and social media about sacrifices made to stem the Covid spread, including foregone funerals, weddings and virtually every other normal holiday tradition.
Kenney pivoted after the groundswell of anger played out over the weekend, demoting Allard from cabinet, taking away committee positions from the other five MLAs and firing his chief of staff.
But that hasn't quelled the anger yet. Many Albertans think outright banishment of the MLAs from caucus might have been more appropriate.
Even the majority of opinion columnists in the province, including those who have given Kenney and the UCP a soft ride for the past two years, are declaring the slap-on-the-wrist response inadequate.
The fact that Kenney announced the Monday demotions on Facebook and hasn't faced the media again to take his lashings in person didn't helped.
There are many Albertans, united already by dissatisfaction with the UCP pandemic response, who will be watching every decision, policy and pronouncement for any further inability to acknowledge the struggle out in the real world.
Kenney is trapped in a spiral of being unable to satisfy either side of the political spectrum on the Covid file. Entrepreneurial libertarians want restrictions lifted while centre and left Albertans want a tougher circuit breaking lockdown to protect the most vulnerable.
The ultimate way through this current political storm is an end to Covid. Kenney can only hope that voters' memories, and grudges, will fade as life gets back to normal and trips to Hawaii are just a diversion rather than a moral failing.
But there are plenty of hurdles to deal with before that relief. And many more days of Covid updates with those dreaded new case and fatality numbers to remind Albertans about how high the stakes are in terms of good health governance and response.
The rollout of vaccine has been slow, and already reactions to potential glitches, real or imagined, are directed against the Alberta health apparatus. The chief medical officer of health and the health minister had to act quickly this week to quell a social media rumour that unused vaccine was being thrown away at the end of daily vaccination shifts.
While most of the stiffer restrictions from mid December continue into January, provincial schools are set to reopen on January 11th.
Kenney posted a statement on Facebook this week saying he doesn't foresee anything preventing that reopening. This is also the week that Christmas-time breaching of lockdown rules will start to show up in new Covid case numbers. If numbers climb fast and high, will Kenney stick to his determination to send kids back to the classroom, even if parents are sounding the alarm?
Trust is tough to regain once it has been lost. Kenney and his government need to employ a little humility and open up their ears.
Photo Credit: Calgary Herald