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As the foremost civilization on Earth, the envy of the world and the crossroads between America, Europe, Russia, and China, Canada naturally bears a responsibility for all that is both good and bad under heaven.

Humanity relies on us to educate them about multiculturalism, assymetrical federalism, the importance of fact-checking in journalism, and the right tools to purchase at Canadian Tire.  And thus we must take all and any pains to avoid even the slightest temptation to disunion, for as goes Canada, so goes the world.  The Brexiteers, for example, were determined to succeed at succession where the Parti Quebecois failed in 1995.  Trump would never have gotten to where he is today if not for the example of Rob Ford.  Indeed, even populism itself was created by Preston Manning and the Reform movement in the 1990's.

The same nation that created basketball also created Alexandre Daigle.  Canada gave the world insulin and electroshock therapy.  Before Tim Horton's, nobody would have thought to market dipped donut holes separately from the donuts from whence they came, but the tar sands necessitated the birth of environmental activism.  Unlike the Party in George Orwell's 1984, Canada did not invent airplanes, but we did invent the Avro Arrow, so….close enough?

When we consider the epidemic of white supremacy sweeping the globe, we must accept that it, like all the world's ills, originated in some part of Canadian culture that fell short in spreading the virtues of civility and tolerance.  Someone, or something, responsible for the education of Canadians did not go far enough in telling Gavin McInnes, Lauren Southern, Stefan Molyneux, and the rest of the increasingly marginal Canadians involved in the alt-right to say NO to this dangerous rhetoric, the same way we would say NO to a Maxime Bernier billboard saying NO to mass immigration.

And so, I went back to the founding documents of our nation to find the source of this corruption.  I watched every Econoline Crush video, read the complete works of Catherine Parr Traill and painstakingly recorded every creak of Glenn Gould's chair on the recording of Schoenberg's Op 19/1.  It was only when I was halfway through the 1987 episodes of Mr. Dressup when I realized that at no point in the seminal and widely praised children's TV show did Mr. Dressup ever address the growing problem of white supremacy.

As I continued to watch I realized that, through no fault of his own, Ernie Coombs set the stage in many ways for today's poisonous discourse.  Take, for example, Chester the Crow, who was constantly depicted as a scheming trickster and must have been responsible for the formation of countless racist associations.  Then we had Casey, whose gender was kept a mystery for years, sending the message to young people to stay silent instead of asking for the hormone blockers they required.

But worst of all is how the titular Mr. Dressup changes clothes once an episode to spread disinformation about who he really is.  Sometimes, he impersonates a member of a regulated professional group without the necessary expertise or training to do their job.  Other times, he changes into the terrifying Terrible Tootle Troll, signaling that "trolling" is acceptable.  More than anything he establishes a hierarchy where he, as a white male, is always at the top and the puppets are too afraid to question him.

Imagine how much better the world would be if we had had a Mr. Dressup who encouraged children to speak out about climate change, or to push for a living wage, or to reject #ScheerNonsense in October's super important federal election by not putting money into the Conservative Cola machine down at the hockey rink like this guy did in the latest Unifor ad.

Today, we live with the results of Mr. Dressup leaving himself open to co-option by the CPC, as they disrespectfully refer to Prime Minister Trudeau as the "Mr. Dressup Prime Minister."  It shows that even a beloved children's entertainer can fall victim to the white supremacist agenda if they fail to appropriately predict the future.  This is why, as uniquely gifted Canadians, we must constantly reflect on how everything we do might be used to justify similar atrocities someday.

Photo Credit: CBC News

Written by Josh Lieblein

The views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.


If the upcoming federal election were to be decided solely on the basis of which political party produced the most kickass pre-campaign TV ad, then right now I'd say the Liberals would win in a landslide.

I'm making that bold statement after reviewing the first salvo of election-style TV ads recently released by the Liberals, Conservatives and NDP.

And yes, I know more ads will be coming down the pipeline, but right now based on what I've seen, the Liberal campaign message, as exemplified in its first TV spot, is head and shoulders above the rest.

Why do I say that?

Well, let's analyse each party ad beginning with the Liberal spot.

The Liberal TV ad, which sports some good production values,  features a montage of Prime Minister Justin Trudeau (looking at his Sunny Ways best) meeting and listening to a bunch of regular, diverse, Canadians from his Quebec riding, intercut with shots of him riding on a bus, speaking directly to the camera, i.e. us.

Delivering his lines with aplomb, Trudeau first offers up his usual "I'm for the middle class" speech, saying: "I got into politics to help people like the people I've served here in Papineau for more than a decade, people who work hard to make ends meet, parents who want to build a better life for their kids, Canadians who want our country to stand for something positive in a world that's grown darker."

Then, he gets a little nasty and takes a shot at the Conservatives:  "The Conservatives like to say they're 'for the people,' but then they cut taxes for the wealthy and cut services for everybody else".

After that, Trudeau returns to a hopeful theme: "In October we've got a choice to make — keep moving forward and build on the progress we've made, or go back to the politics of the Harper years. I'm for moving forward, for everyone."

Overall this is an excellent spot.

It's visually interesting; it's positive, it's forward thinking, it's energetic and it lays out the stakes in clear ideological/class terms.

The message is also perfectly in sync with Trudeau's personality and with his brand.

OK, so now let's talk about the Conservative TV spot.

In this case, I can sum up my review in one word — dreadful.

Yes, the Conservative ad is terrible.

For one thing, it's painfully dull — the entire ad is just a single shot of Conservative Party leader Andrew Scheer rambling on about his "plan."

Says Scheer: "My plan for Canadians?  Lower the cost of living and leave more money in your pockets,  I believe Canadians across the country are so frustrated because they're working so hard and they're following all the rules, but they feel like they're falling further and further behind, or they're barely getting by."

He then goes on to say: "I have a plan to lower the cost of living to make life more affordable, to leave more money in the pockets of Canadians for their kids, for themselves or for your aging parents, because it's time for you to get ahead."

All I could think of while watching this ad is a) this looks like it was made by a party with a shoestring budget, not by one which reportedly has amassed huge amounts of cash b) why no mention of the carbon tax? and c) Scheer is no Ronald Reagan; simply put, he's bland and he just not good enough a  communicator to carry an ad all on his own.

What's more, the Liberal ad features subtitles to highlight Trudeau's key points, meaning you could watch the ad with the sound down and still get the message versus the Conservative ad which just showed Scheer yakking.

Plus, and this is actually an appalling oversight, the ad doesn't even include the party's website.

Overall, the contrast of the Conservative ad to the Liberal spot is startling.

Whereas the Liberal spot has eye-catching visuals, the Conservative ad is visually boring, whereas the Liberal ad has a clear optimistic narrative; the Tory message is vague and uninspiring; whereas Trudeau looks comfortable and confident; Scheer comes across as stilted.

Heck, the Conservative spot is even worse than the NDP ad, which looks like it was put together by a teenager on his laptop.

If nothing else the NDP ad indicates party leader, Jagmeet Singh, actually stands for something, which is kind of refreshing.

At any rate, that's my take on the three party ads, and although we still have lots of ads to see before Election Day, one thing at this point seems clear the Liberals are ready to play.

To compete, the Conservatives will have to up their ad game, by a lot.

The views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.